International Day of Marketing

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We invite you to participate in an international webinar, organised by the European Marketing Confederation.

International Day of Marketing

The European Marketing Confederation (EMC) has unanimously decided to designate the 27th of May as the International Day of Marketing. The day aims to highlight the importance of marketing in business and society and to promote pride in the marketing profession. The day is a celebration of marketing in a loud and bright way, welcoming members of the marketing community, colleagues, and partners around the world.

The 27th of May was chosen as the day to celebrate the marketing community because it was on this day in Chicago in 1931 that Philip Kotler was born – an American professor, a renowned marketing practitioner, and theoretician who has written more than 80 books and has had a huge impact on the development of marketing worldwide.

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