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DTSTART;TZID=Europe/Stockholm:20250924T090000
DTEND;TZID=Europe/Stockholm:20250924T094500
DTSTAMP:20260825T093028
CREATED:20250611T082249Z
LAST-MODIFIED:20250924T055759Z
UID:63314-1758704400-1758707100@svemarknad.se.hosting.brainforest.se
SUMMARY:Retail Media: Creativity as a Multiplier for Brand and Sales Impact
DESCRIPTION:Teamslänken är utskickad till anmälda\, länken skickas igen kl 08.00 den 24 september. Saknar du länken – mejla till annika@svemarknad.se eller sms:a 073 – 052 00 91 (se ev skräpkorgen om du inte hittar mejlet)  \n\n\n\nVälkommen till webbinarium med DVJ Insights \n\n\n\n”A must-attend for marketers who truly want to harness the power of retail media”. \n\n\n\nFöreläsningen kommer att hållas på engelska. \n\n\n\n \n\n\n\n\n\n\n\nRetail Media\n\n\n\nWhat truly determines the impact of retail media on brand and sales? DVJ Insights and VU Amsterdam explored this through actual sales data (measured via shopping cart chips) and a large-scale consumer evaluation of more than 50 retail media campaigns. The results are clear: creative power is crucial — it delivers 2.5 times more sales uplift and 12 times greater brand impact. \n\n\n\nJoin this session to discover how creativity makes the difference and how to optimize POS materials for maximum return. A must-attend for marketers who truly want to harness the power of retail media. \n\n\n\nFöreläsare:\n\n\n\nJori van de Spijker is the Global Head of Brand and Communication at DVJ Insights. In his role\, he collaborates with both international and local brands\, advising senior stakeholders on brand strategy\, media\, and advertising. Jori has a strong passion for research and topics such as digital transformation\, consumer behaviour\, the role of new media in the media mix\, and innovation. In addition to his work at DVJ Insights\, he serves on the Advisory Board of SWOCC. In 2021\, Jori was named Insights Professional of the Year by the MOA.DVJ Insights is a full-service global marketing research and analytics agency. DVJ Insights is located in the UK\, Germany\, Spain\, The Netherlands\, Sweden\, Denmark and Norway and work with over 120 people in different locations in Europe for many clients from all over the world.  \n\n\n\nFritt för medlemmar!\n\n\n\nVarmt välkommen! Föreläsningen kommer att hållas på engelska!\n\n\n\nAnmälan:\n\n\n\n1. Anmäl dig nedan.2. En timme innan webbinariet får du länken för att kunna delta. \n\n\n\nDag: 24 septemberTid: kl 09.00 – 09.45Plats: Online via Teams. Anmälan: se nedan \n\n\n\n\n\n\n	 \n\n\nNoshow debiteras\n\n\n\nAvbokning sker senast 2 vardagar innan eventet men platsen kan alltid överlåtas till annan person – namnjustering sker till annika@svemarknad.se.Vid utebliven närvaro utgår avgift på 495 kr ex moms. Vi reserverar oss för ev. ändringar i programmet.
URL:https://svemarknad.se.hosting.brainforest.se/evenemang/retail-media-creativity-as-a-multiplier-for-brand-and-sales-impact/
CATEGORIES:Webbinarium
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